About Alliance Portfolio
The people who make the loan are the people who answer for it.
Since 1996, we’ve lent against California real estate with our own capital, managed capital for investors, and serviced the loans we make. The people making the decision stay close to the loan after closing, and that shapes how we underwrite it in the first place.
The company, in facts.
A few facts that define the business.
San Diego County · San Francisco Bay Area
Since 1996
What has not changed.
What has stayed the same for that whole time.
- The capital is Alliance Portfolio’s own.
- Alliance Portfolio lends against California real estate on its own capital rather than placing a file with someone else’s.
- The decision is made by the people responsible for it.
- The same company that reads the scenario underwrites it and funds it.
- The loan is serviced in-house until it is repaid.
- Servicing stays with us, so the relationship doesn’t change hands after closing.
The method
What Alliance Portfolio looks at.
The same considerations apply to every loan, whoever brings it and however the investment is held.
Property value
What the collateral is worth, and what it is worth in its own market rather than in general.
Borrower equity
How much of the borrower’s own capital sits beneath the loan.
Lien position
Where the loan sits, and what stands ahead of it.
Purpose
What the capital is for, and whether the structure serves it.
Structure
Term, position, draws and releases shaped around the transaction.
Timing
What the transaction is running against.
Exit
How the loan is repaid, and what happens if the first route closes.
Lending, investment management and servicing, under one company.
It is why an answer comes from one place and stays there. Full-service work held at a scale where the people involved still know the file.
Lending
Alliance Portfolio originates and underwrites loans against California real estate and funds them from its own capital.
Investment management
Alliance Portfolio manages capital for investors in the same loans it underwrites, on the same terms it applies to itself.
Servicing
Alliance Portfolio services the loans it makes, in-house, through repayment.
The company that made the decision is still holding it years later.
The people
Real people stand behind the decisions.
James Perry
Founder, Visionary, & Chief Wisdom Officer at Alliance Portfolio
James Perry has specialized in private real estate lending and trust deed investing since 1989. Over more than 35 years, he has originated, funded, closed, and serviced over $1 billion in private money trust deed transactions, working with private investors and pension fund capital across a wide range of California real estate.
His experience spans multiple real estate and credit cycles, including the early 1990s downturn, the 2007–2009 financial crisis, and the COVID-19 period. He previously served on the Board of Directors of the California Mortgage Association and has remained closely involved in the relationships, underwriting decisions, and operating principles that have shaped Alliance Portfolio.
That experience has reinforced a straightforward philosophy: understand the risk before taking it, know the exit before entering a loan, communicate candidly, and think beyond the immediate transaction. James believes strong underwriting is as much about understanding what can go wrong as identifying what can go right, and that long-term trust is earned through consistent decisions and actions.
Today, as Founder, Visionary, & Chief Wisdom Officer, he focuses on sharing the judgment, lessons, and perspective developed over decades in private lending while helping guide Alliance Portfolio’s long-term direction.
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Whichever side of a transaction you are on, the quickest route is a direct one.
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